Marketing in USA

Marketing Courses in the USA

Introduction to studying a marketing degree in the USA

Studying for a marketing degree in the USA as an international student offers a dynamic and comprehensive educational experience, and marketing courses in the USA often blend theoretical knowledge with practical applications, enabling students to gain hands-on experience through internships, projects, and real-world case studies.

The marketing curriculum typically covers various marketing disciplines, including market research, consumer behavior, branding, and digital marketing strategies. Additionally, the practical skills gained during the program, coupled with a globally recognized qualification, enhance the marketability of graduates in the competitive job market. The USA's thriving business landscape and emphasis on innovation make it an ideal destination for international students aspiring to excel in the dynamic marketing field. 

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Types of Marketing Degrees

Bachelor of Science (B.S.) in Marketing

An undergraduate degree in marketing major will allow students to acquire knowledge about the latest marketing trends with a basic understanding of the domain. Marketing is a versatile field that will help students enhance their creative and strategic aspects of marketing research. The program’s versatility and wide choice of modules make it an ideal choice for students to start their careers in the marketing industry. Students will position themselves in different industries, such as healthcare, education, and hospitality. Moreover, the students will also get an internship and training for their practical experiences, including SEO, e-commerce, and social media.

Bachelor of Business Administration (BBA) with a Marketing Concentration

A BBA program with a marketing concentration will provide students with a thorough understanding of marketing skills with a concentration on global business aspects, leadership skills, real estate, and brand recognition. During their studies, students will study the combination of marketing and business assignments necessary for a successful career in the job market. The fundamentals of business and specialization in marketing will allow students to choose careers and help them understand the customer’s behavior or thinking while purchasing. Moreover, the undergraduate coursework will also be available in different degrees like Bachelor of Arts (B.A.) in Marketing Communications, Bachelor of Science (B.S.) in Digital Marketing, and Bachelor of Science (B.S.) in International Marketing; students can choose according to their preferences and goals. 

Master of International Business (MIB) with a Marketing Focus

The MIB is a postgraduate degree that will provide a thorough understanding of international business and marketing. This degree will prepare students to tackle the challenges and opportunities required for notable roles such as market analysts, global international business consultants, or brand strategists. Students will also explore various course modules such as international market research, global branding, cross-cultural marketing, and market entry strategies. The graduate degree will also be available in multiple specializations, like Master of Business Administration (MBA) with a Marketing Concentration, Master of Science (M.S.) in Marketing, Master of Science (M.S.) in Digital Marketing, Master of Arts (M.A.) in Marketing Communications, and Master of Science (M.S.) in Market Research. The students can choose a specific program and concentration according to their goals and intersecting interests.

PhD in Marketing  

A PhD in marketing is a professional qualification that aims to provide students with advanced knowledge of marketing techniques that allow them to research advanced marketing methods. Graduates can work on their expertise, which is essential for the global market, and they can also involve themselves in in-depth research with the help of a curriculum. After completing the degree, students can also work as professors at universities and colleges. The skills and expertise they gain in this degree will help them in high-level leadership positions in multinational companies. They can also work as researchers or solve problems arising from marketing challenges. Students can opt for different career paths, such as brand manager, marketing executive, research analyst, and internet marketing manager.


US universities offer scholarships for international students pursuing marketing courses, which can help students with tuition and living expenses. Here are some USA scholarships for the marketing domain for international students:


Offered by

Awarded value

YouAreWelcomeHere scholarship

Western New England University

$3,000 to $10,000

International Merit Scholarships

Iowa State University


Diversity Scholarship

George Mason University


UAB International Scholarship

University of Alabama at Birmingham


Jobs and Careers

Upon graduation, marketing graduates can move into various careers, including account executive, planner, copywriter, researcher, buyer, consultant, and press officer. Marketing experts are always in demand because businesses are constantly changing, and expertise is crucial to a company’s success. Here are some jobs and career opportunities for students with a marketing qualification:


Marketing degree salaries depend on different criteria such as location, education level, specialization, and the employer. Here is a pay scale for each designation:

Marketing Coordinator/Assistant

$35,000 - $50,000 per year

Digital Marketing Specialist

$50,000 - $80,000 per year

Marketing Director

$100,000 to $200,000 per year

Chief Marketing Officer (CMO)

$200,000 per year

Top Universities for Marketing in the USA

To learn more about the best marketing courses in the USA, find details on the top-ranking marketing universities in the QS World University Rankings by Subject 2023 below:

  1. University of Pennsylvania
  2. Stanford University
  3. Massachusetts Institute of Technology
  4. Northwestern University
  5. Columbia University
  6. University of California, Berkeley
  7. Duke University
  8. New York University

Study Marketing in the USA

If you want to learn more about studying for a marketing degree at a US university, arrange a free consultation with SI-USA today.

Contact SI-USA about your application

Marketing Degree in USA FAQ

How much does it cost to study marketing in the USA?

Tuition fees for an MS in Marketing in the USA typically range from $45,000 to $80,000.

What are the job prospects after completing a marketing course in the USA?

Graduates can pursue diverse roles in advertising, digital marketing, market research, or brand management, with opportunities in various industries offering competitive salaries.

What are the entry requirements for marketing courses in the USA?

Applicants need a bachelor's degree, a strong GPA, letters of recommendation, a resume, and often, GRE or GMAT scores. Proficiency in English, demonstrated through tests like IELTS or TOEFL, is required for international students.

Can I work while studying marketing in the USA?

Yes, international students with an F-1 visa can work part-time on-campus during the academic term and full-time during scheduled breaks, providing valuable experience and supplemental income.

Are scholarships or financial aid available for international students?

Numerous universities offer scholarships and financial aid for international students based on academic merit, need, or specific criteria. Research and apply to programs, and explore external scholarship opportunities to help fund your education.

Study in the USA Blog

"SI-USA helped me successfully apply to study business in USA and I cannot thank them enough for their support. They assisted me with each step, ensuring I was aware of all my options in terms of program and university selection, making the process totally stress free."

Olivia Business and Management